Nowills Business Transformation Coaching

About the coaching service

Coaching that turns ambition into measurable transformation

Nowills Group helps startups, entrepreneurs, executives, SMEs and established organisations improve their strategies, systems, technology, leadership and performance. Our coaches combine real-world business experience with a structured transformation framework — so every engagement moves you from where you are to where you want to be.

Whether you are clarifying a new idea, systemising a growing business, or leading an enterprise-wide transformation, we meet you at your stage and coach you through lasting, measurable change.

Strategy

Systems

Technology

Leadership

What clients work on

Sharpening strategy, focus and priorities
Systemising operations and delegation
Strengthening financial discipline and clarity
Adopting the right technology and data
Building leadership and high-performing teams
Preparing to raise capital and scale revenue

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Who the coaching is for

Built for every kind of business ambition

From first-time founders to established institutions — if you are serious about transformation, there is a coaching path for you.

Startups & Founders

Validate, launch and find product–market fit.

Entrepreneurs

Turn ideas into structured, profitable businesses.

Small & Medium Businesses

Systemise operations and scale predictably.

CEOs & Business Leaders

Lead with clarity and build high-performing teams.

Corporate Organisations

Align strategy, culture and execution at scale.

Public-Sector Institutions

Strengthen governance, service delivery and impact.

Family Businesses

Professionalise operations and plan succession.

NGOs & Social Enterprises

Grow sustainably and maximise mission impact.

Coaching programmes

Choose the programme that fits your stage

Structured, outcome-focused engagements with a dedicated Nowills coach — select a programme, then learn more or book it directly.

Startup Coaching

Validate, launch and find product–market fit faster.

Target: Founders and co-founders of pre-revenue and early-revenue startups.

A validated business model and value proposition
A clear go-to-market plan
A lean operating rhythm and metrics dashboard

GHS 6,000 8w · 8 sessions

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SME Growth Coaching

Systemise operations and scale revenue predictably.

Target: Owners and management teams of small and medium-sized enterprises.

Scalable operating systems and processes
A stronger leadership and management team
A predictable sales and marketing pipeline

GHS 12,000 12w · 12 sessions

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Business Transformation Coaching

End-to-end transformation across strategy, systems and people.

Target: Leaders committed to a fundamental, measurable transformation of their business.

A transformation roadmap tied to measurable outcomes
Modernised systems and digital ways of working
Stronger leadership and governance

GHS 20,000 20w · 18 sessions

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Executive and Leadership Coaching

Confidential partnership for senior leaders and CEOs.

Target: Chief executives, managing directors and senior business leaders.

Sharper strategic decision-making
Stronger executive presence and communication
High-performing, accountable leadership teams

GHS 18,000 16w · 14 sessions

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Digital Transformation Coaching

Adopt the right technology to modernise how you work.

Target: Leaders modernising operations, customer experience or service delivery with technology.

A practical digital transformation roadmap
A right-sized technology stack and automation
A data-driven decision culture

GHS 15,000 14w · 12 sessions

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Corporate Coaching

Aligned, high-performing teams across your organisation.

Target: Corporate organisations developing leaders and teams at scale.

Aligned strategy and execution across teams
Stronger collaboration and culture
A pipeline of capable internal leaders

Request a Quote 16w · 14 sessions

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Financial Management Coaching

Build financial discipline, clarity and investment readiness.

Target: Owners and finance leads who want stronger financial control and clarity.

Reliable budgets, cash-flow and forecasts
Clear pricing and unit economics
Investment-ready financial records

GHS 10,000 10w · 10 sessions

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Sales and Marketing Coaching

Build a predictable engine for customers and revenue.

Target: Founders, sales leads and marketing managers growing revenue.

Clear positioning and target segments
A working sales pipeline and process
Measurable marketing campaigns

GHS 10,000 10w · 10 sessions

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Industry-Specific Coaching

Coaching tuned to the realities of your sector.

Target: Businesses in regulated or specialist sectors needing sector expertise.

Sector-specific strategy and compliance clarity
Industry benchmarks and playbooks
Targeted growth and efficiency opportunities

Request a Quote 12w · 12 sessions

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Monthly Business Advisory

Ongoing strategic advisory on a flexible monthly retainer.

Target: Leaders who want ongoing strategic support without a fixed programme.

Monthly strategic guidance and prioritisation
A trusted, confidential sounding board
Ongoing accountability and momentum

GHS 4,500 / month 4w · 4 sessions

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How the coaching works

Your transformation journey

A clear, structured path from diagnosis to measurable results.

1

Business Assessment

Diagnose your business across twelve dimensions and get a prioritised report.

2

Discovery Consultation

A consultation to understand your goals and match you with the right coach.

3

Programme Selection

Choose the programme and package that fit your stage and objectives.

4

Transformation Roadmap

Build a clear, measurable roadmap with milestones and deliverables.

5

Coaching & Implementation

Work with your coach to execute, with action items and accountability.

6

Performance Review

Review outcomes against goals and lock in sustainable habits.

7

Growth & Recognition

Scale results and progress towards case-study and awards recognition.

The Nowills Business Assessment

Purpose: Diagnose your business across twelve dimensions and receive a prioritised, banded transformation report.

Areas assessed: Strategy, operations, finance, technology, leadership, sales & marketing, people, governance and more.

Expected report: A scored report with your transformation band, strengths, gaps and prioritised recommendations.

Programme recommendation: A suggested coaching programme matched to your results.

Take the Business Assessment

Start with clarity

Know exactly where to focus first

Before coaching begins, our Business Assessment gives you an objective picture of where your business stands today — and where coaching will create the greatest, fastest impact. It is the foundation of every transformation journey.

12 dimensions

Scored report

4 transformation bands

Coach-matched plan

Meet our coaches

Experienced coaches, matched to your goals

A multidisciplinary team covering strategy, operations, finance, leadership, digital and growth.

AA

Akosua Asante

Executive & Leadership Coach

Leadership, Strategy, Scaling, Executive Presence

12+ years experience

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DA

Daniel Adjei

Growth & Operations Coach

Operations, Sales, Scaling, Systems

10+ years experience

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GM

Grace Mensah

Finance & Funding Coach

Finance, Fundraising, Pitching, Controls

11+ years experience

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KB

Kofi Boateng

Founder & Mastermind Facilitator

Startups, Product, Go-to-market, Masterminds

9+ years experience

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Coaching packages

Configurable packages for every ambition

Clear pricing, durations and deliverables — register for a package or request a tailored quote.

Business Discovery

A focused diagnostic to uncover your biggest opportunities and risks.

GHS 2,500

2 weeks 2 sessions Hybrid

For: Any business wanting clarity before committing to a programme.

A clear, independent view of where you stand
Prioritised opportunities and quick wins
A recommended coaching path forward

Deliverables

Business discovery report
Prioritised opportunity map
Recommended programme plan

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Startup Builder

Everything an early-stage founder needs to launch and gain traction.

GHS 8,000

12 weeks 10 sessions Online

For: Pre-revenue and early-revenue startups.

Validate and sharpen your business model
Build a launch-ready go-to-market plan
Establish lean operating systems

Deliverables

Business model & validation workbook
Go-to-market plan
Operating dashboard template
10 coaching sessions

Register

SME Growth Accelerator

Systemise and scale your SME with a structured growth programme.

GHS 15,000

16 weeks 14 sessions Hybrid

For: Established SMEs ready to scale.

Scalable operations and delegation
A predictable sales and marketing engine
A stronger management team

Deliverables

Growth strategy & roadmap
Operating systems playbook
Sales & marketing plan
14 coaching sessions

Register

Digital Transformation Programme

Modernise how you work with the right technology and data.

GHS 25,000

20 weeks 16 sessions Hybrid

For: Businesses modernising operations and customer experience.

A practical digital roadmap
Right-sized technology and automation
A data-driven decision culture

Deliverables

Digital maturity assessment
Technology & automation roadmap
Adoption & change plan
16 coaching sessions

Register

Executive Transformation Programme

A confidential transformation partnership for senior leaders.

GHS 30,000

24 weeks 18 sessions Online

For: CEOs and senior executives.

Sharper strategic leadership
A high-performing leadership team
Personal effectiveness and resilience

Deliverables

Leadership assessment
Transformation roadmap
Executive development plan
18 coaching sessions

Register

Corporate Transformation Programme

Organisation-wide transformation for teams and leadership cohorts.

Request a Quote

24 weeks Hybrid

For: Corporate organisations transforming at scale.

Aligned strategy and execution
A stronger, collaborative culture
A pipeline of capable internal leaders

Deliverables

Organisation alignment plan
Leadership cohort programme
Team performance framework
Custom session plan

Register

Monthly Advisory Retainer

Continuous strategic advisory on a flexible monthly basis.

GHS 4,500 / month

Monthly 4 sessions Online

For: Leaders wanting ongoing strategic support.

Monthly strategic guidance
A trusted sounding board
Ongoing accountability

Deliverables

Monthly strategy sessions
Priority support access
Progress reviews

Register

Book a Consultation

Start with a discovery consultation. We will understand your goals, answer your questions and match you with the right coach and programme — using our existing booking system.

Book a Consultation View Coaching Packages

Client success stories

Transformations in progress

Be our next success story

Verified client testimonials, transformation case studies and before-and-after results will be featured here as our coaching clients complete their programmes. We only share real, permissioned outcomes.

Start your transformation

Coaching resources

Tools, guides and learning

Business Model Canvas Worksheet

Map your business model on a single page and spot the gaps.

worksheet

90-Day Execution Planner

Turn your strategy into a quarterly plan with weekly milestones.

template

Leadership 360 Framework

A structured self-assessment across eight leadership dimensions.

framework

Fundraising Readiness Checklist

Are you investor-ready? Work through this checklist before you pitch.

worksheet

Coaching portal

Everything for registered coaching clients

Registered clients get a secure portal to manage their entire coaching engagement in one place.

Assigned coach

Upcoming sessions

Goals & milestones

Action plans

Assignments

Progress reports

Shared resources

Documents

Payments

Invoices & receipts

Notifications

Secure access

Client Coaching Portal

Log in to access your coach, sessions, goals, resources and payments.

Login to Coaching Portal

Summit & ABT Awards connection

Your transformation journey continues

Coaching is part of a wider Nowills transformation ecosystem that connects learning, recognition and growth.

Coaching clients

Participate in the Nowills Business Transformation Summit.

Summit participants

Enrol in coaching programmes to go deeper.

Qualified businesses

Become featured transformation case studies.

Eligible businesses

Progress towards ABT Awards nomination and recognition.

FAQ

Frequently asked questions

Who can register for coaching?

Any founder, entrepreneur, executive, SME, corporate team, public-sector institution, family business, NGO or social enterprise can register for a Nowills coaching programme.

Are sessions online or physical?

Both. Sessions are delivered online, in-person at our Accra offices, or hybrid — you choose what suits you best during registration.

How long does a programme take?

Programmes range from short engagements of a few weeks to comprehensive transformations of up to six months. Each programme card lists its duration and number of sessions.

How are coaches assigned?

After your discovery consultation, we match you with the coach whose expertise and industry experience best fit your goals and sector.

Can companies register multiple employees?

Yes. Corporate and team coaching packages support multiple participants. Contact us for tailored group pricing.

Are instalment payments accepted?

Yes, flexible instalment plans are available for most packages. Payment details and schedules are confirmed during registration.

Will clients receive certificates?

Clients who complete a programme receive a completion acknowledgement, and transformed businesses may be invited to feature as case studies.

How do clients access the Coaching Portal?

Registered clients log in via the Client Portal using their account to view their assigned coach, upcoming sessions, goals, resources, payments and notifications.